The Creative CurveBy: Allen Gannett A great idea isn't a sudden light bulb moment. It's taking something familiar and making it feel new. Weve been told a lie about the nature of creativity. We're told stories about creative geniuses the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we arent
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